Added by on November 13, 2014

Every story has a why? Finding your why is part of good storytelling. The why evolves from the connection between head and heart…a combination of logic and emotion.
I’m Phoebe Chongchua, in this week’s Fit Biz Tip…we’re exploring your WHY.

Last week we looked at the importance of opening lines for your video…if you missed it, be sure to go back and review that Fit Biz Tip. Click here to watch it.
This week we dive into effectively communicating the WHY in your stories.

If you ever sat down and tried to tell a story but found that you’re lost…you don’t know where to begin or what exactly to write…pause and think about your why.
The WHY is the essence and heart of the story. It’s your main message…your reason for creating the video and sharing it.

The problem is that many people have trouble identifying and communicating the WHY, which makes it very difficult to then tell a story.

Stories are the result of three things: a particular situation, an obstacle or challenge, and then a success or resolution.  Read more at

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