In a perfect world…what do you want your audience to do?
Hi, I’m Phoebe Chongchua with your Fit Biz Tip. This is the third video in a series of three that focuses on the final phase: the call-to-action.
If you’re just tuning in, be sure to go back and watch the segments on Opening Lines and the WHY. Those videos help prepare your business story for the final part: the directive….the action you’d like your targeted audience to take. See video one: Opening Lines. See video two: What’s Your WHY?
Getting consumers to this point requires information, engagement, nurturing, and a level of trust. While consumers may not at this point trust you 100 percent, they at least need a level of confidence in you, your services, your company, and that what you’re offering will help solve their problem.
That’s why the first two videos (on opening lines and your why) are important.
At this stage, though, the call-to-action must be clear, concise, and simple.
Fit Biz Tips: Call To Action on The Brand Journalism Advantage So, how do you make a call-to-action effective? it’s a good idea to roll in text that has your call-to-action and a static graphic at the end of your video.