Opening lines are often underrated, and overlooked. But, don’t kid yourself, they’re vital. In TV newscasts, now, even in podcasts, you’ll hear an opening line from the interviewee before the show begins. The idea behind starting the show that way is to get the audience interested quickly in the story. Then the show open rolls…just like this…
Here we go with this week’s Fit Business Tip to put muscle in your marketing.
In short videos, there are three important storytelling stages: the opening, communicating the why, and your close/call to action.
This week we look at the opening. So, if you’re getting ready to launch some videos of your own, Think Like A Journalist, and try this strategy. Read more at ThinkLikeAJournalist.com